In today’s post-industrial century, metropolitan regions will stay vibrant, grow and prosper or shrink and atrophy based on quality-of-life factors.  For mid-sized cities especially, the amenities they can offer knowledge-based workers will become increasingly important.  University of Toronto economist Richard Florida believes that for regions to stay vital, they must address the needs of the ‘creative class.’  ‘Creatives’ such as tech workers, artists and architects bring new ideas to a region and attract others.  As cities become desirable for this group they become known as ‘creative cities’.

For Eugene-Springfield, addressing these needs will ensure that it remains a progressive and desirable place to live, work, play and visit for the next generation.  Projects and amenities that are multi-cultural, global and sustainable in scope increase the quality-of-life and should be encouraged. 

Interdisciplinary projects and programs that address the diverse intellectual, physical, emotional and spiritual needs and interests of Eugene’s current and future residents will thrive.  The ideals and programs espoused by projects and groups such as Energy Village will help Eugene appeal to the next generation of companies and workers that will help foster change and bring about new ideas.  This project will help define Eugene’s quality-of-life and provide added amenities for residents and visitors.

Mark C. Meyer, AICP, M. PL.
Los Angeles, CA

Principal, Sea to Sky Strategies
Co-founder, 1291 Design Collaborative

(AICP- American Institute of Certified Planners
M.PL.  Master of Planning, University of Southern California)